Loading...
Loading...

PROUST’S MUSE: The Countess Greffulhe

Social Media Campaign for Museum at FIT
Home / PROUST’S MUSE: The Countess Greffulhe

PLAY

Project Details

Client: MUSEUM AT FIT

Date: September 12, 2016

Proust’s Muse, The Countess Greffulhe features extraordinary fashions from the legendary wardrobe of Élisabeth de Caraman-Chimay, the Countess Greffulhe (1860–1952). A famous beauty celebrated for her “aristocratic and artistic elegance,” the countess was a fashion icon comparable to Daphne Guinness today. Proust’s Muse is based on La Mode retrouvée: Les robes trésors de la comtesse Greffulhe, an exhibition organized in Paris by Olivier Saillard, director of the Palais Galliera, Musée de la Mode de la Ville de Paris, which is the repository of the countess’s wardrobe. Dr. Valerie Steele, director and chief curator of The Museum at FIT, has organized the exhibition in New York in collaboration with Saillard.
We created Instagram teasers and trailers for social media.


 Previous  All works Next