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MFIT – BLACK FASHION DESIGNERS

Social Media Campaign for Museum at FIT
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Project Details

Client: MUSEUM AT FIT

Date: December 6, 2016

Black Fashion Designers examines the significant, but often unrecognized, impact that designers of African descent have had on fashion. The exhibition features approximately 75 fashions by more than 60 designers. Although there have been exhibitions on individual black designers, this is the first major exhibition in many years that highlights the global history of black fashion designers from the 1950s to the present.
We created Instagram teasers and a trailer for social media, as well as filming two conversations for the exhibit. André Leon Talley moderated a conversation with fashion designers Mimi Plange and Tracy Reese. Robin Givhan moderated a conversation with models Bethann Hardison, Riley Montana, and Veronica Webb.


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