Client: MUSEUM AT FIT
Date: March 24, 2016
Fairy Tale Fashion is a unique and imaginative exhibition that examines fairy tales through the lens of high fashion. In versions of numerous fairy tales by authors such as Charles Perrault, the Brothers Grimm, and Hans Christian Andersen, it is evident that dress is often used to symbolize a character’s transformation, vanity, power, or privilege. Organized by associate curator Colleen Hill, Fairy Tale Fashion features more than 80 objects placed within dramatic, fantasy-like settings designed by architect Kim Ackert. There is a particular emphasis on extraordinary 21st-century fashions by designers such as Thom Browne, Dolce and Gabbana, Tom Ford, Giles, Mary Katrantzou, Marchesa, Alexander McQueen, Rick Owens, Prada, Rodarte, and Walter Van Beirendonck, among others.
We created an Instagram Campaign of a selection of the stories, including Snow White, Cinderella, Little Red Riding Hood, The Little Mermaid, and more.